I was watching Word Memes

 spread like Herpes

through my Social Network,

like, I know, right?

said the Check-out Girl,

Radio Announcer

and my Doctor all on

the same day all intoned

with the same inflection,

same tilt of the head.

Honestly, it was like living

in that town taken over by Pod People

or maybe the Village of the Damned,

if the whole bus home

had taken to hollowly chanting it

en masse I wouldn’t have been

at all surprised.

But then, you already know,


Still these things come and go,

I guess, like ringworm,

or syphilis perhaps,

and by the next week

there was already a new Ear Worm

laying it’s eggs in the Collective Brain.

Soon they hatched

and suddenly everyone was all

It is what it is!

delivered with a world-weary, half-shrug

of the metaphysical shoulders,

like an aging Mafia Don

standing over the corpse

of his latest victim, a friend, perhaps

or beloved Family Member.

Tragic of course but then,

“It is what It is.”


Except of course it isn’t.

For surely, It is

whatever else It is not.




The Reverend Hellfire is a practised Performance Poet

and an Ordained Minister of the Church of Spiritual Humanism AND the Church of the Universe.

Is not currently considered a “threat to Self or Others”.


~ by reverendhellfire on June 17, 2019.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: